You’re going to need a selling proposition that clearly answers the question, “Why do business with Travis instead of the other guy?”
I would draw upon your prior experience:
– What frustrated you the most in those other positions?
– What were your customers complaining about when you worked those other positions?
If you can craft a pitch that addresses those frustrations, you’ve got a solid shot.
Also, read Will’s books. Then, when you’re done, read them again. I kid you not. They are dense with information and it’s easy to miss very valuable material that you’ll pick up on the second pass.