Our message is usually along the lines of “in the area, have some new products to show, would like to meet”
If a random dude emailed you that message, would you take the time out of your busy schedule to sit with them? How about when you’re getting 10+ of these requests each day?
Probably not, right? 🙂
Check out the Upselling chapter (page 272) and Competitor Takeovers chapter (page 296) in Selling Made Simple on some thoughts on how to do your prospecting outreach more effectively.
Let me know if you’ve any questions on that stuff.