Will Barron
Mar 30, 2023
Will Barron Mar 30, 2023

I think Jan’s comments are fair.

Avtar – Is there anything we can do to personalise that first line better?

– Are you able to tell if they already have a managed service provider?
– Is there a specific problem the ICP (ideal customer persona) has at a certain headcount/company size/industry etc?
– What is something happening right now in the food manufacturing space that can be mentioned in the first line? Brexit etc?

That could lead us to an email like –

Hi [NAME],

Our customers are telling me that Brexit is adding a big burden to IT leaders, especially in the food manufacturing vertical.

Some of them tried offloading to managed services providers but were let down.

We’ve stepped in and saved/solved/fixed/reduced [THING].

Would it make sense to jump on a quick call to see if we can do the same for you?