Will Barron
Mar 6, 2023
Will Barron Mar 6, 2023

Hey Travis,

You need to personalise that first line.

Also, rethink the email from the “why would they give a shit” angle.

Get rid of any language like “by way of introduction”. Would you say that in person? Probably not. So it shouldn’t be in an email either.

This isn’t perfect but I’d be leaning into something like –

“Hi Chris,

It’s the beginning of March and so I’m sure you’ve got your plan for the year in place.

Our analysis have just published a best practices report.

Would it be worth 10 minutes for me to share a couple of highlights to make sure that they align with the goals you’ve set?”