#7510592
Stuart Summers
Participant
Jan 3, 2023
Stuart Summers Jan 3, 2023

Thanks Will. Where the prospect has a negative review profile already I think you’ve nailed a polite way of identifying a “problem” (as opposed to my somewhat blunt opening), so definitely going to test that on a wider sample.

Now I need to formulate the right cadence opener for businesses who don’t have that conversation starter. I have to admit I did wonder if I needed one cadence for C-suite and one for Digital Marketers, even if it was targeting the same company, as you quite rightly pointed out they have different desires, (and the buyer diagram I did highlighted this), there are different needs and wants between c-suite vs DM’s.

I’ve tweaked the VP for each, let me know what you think? And whether this is enough of an improvement from the original draft.

C-Suite

Our – 3rd party Customer Review Site
Helps – Senior Management
Who Want – More sales in a down market
By – Using public reviews to build trust and stand out in paid and organic search
And – Convert browsing customers to paying customers on your website, by showcasing your independent star rating and reviews.
Unlike – not leveraging the voice of your happy customers

Marketing Managers:-

Our – 3rd party Customer Review Site
Helps – Digital Marketing Managers
Who Want – To Drive more customers to their website
By – Using public reviews to build trust and stand out in paid and organic search
And – Convert browsing customers to paying customers on your website, by showcasing your independent star rating and reviews.
Unlike – not leveraging the voice of your happy customers