Here is more information on my buyers job
Buyers Job:
Function Jobs
Manage day to day BAU operations and oversee activities from development to implementation (A to Z) to achieve business objectives. Ecommerce managers are responsible for the online sales of the brand. They oversee the look and feel of the company website and are responsible for generating sales via online channels.
Social Jobs
Develop CRO strategies to drive higher onsite revenue in key markets)
Personal Emotional/Jobs
Ensuring site is fully optimised for all traffic sources,
Perks:
1. Sales increase
2. Conversion metrics uplifted
3. Free up more time
Strains:
1. Low quality traffic
2. High bounce rate
3. High CAC
4. Reducing steps to check out
5. High cart abandonments
6. Product returns
7. Low conversions rates
