Jan Oda-Biro
Dec 5, 2022
Jan Oda-Biro Dec 5, 2022

Hey Lysmuna! Your English is wonderful. I wish I could speak three languages :).

I took a shot at rewriting your value prop to make it more straight forward:

“Our team helps cold storage | logistics | manufacturing facilities to improve their costings by providing bespoke products and customised after sales service. This is unlike other companies who sell at scale and have a one size fits all solution.”

I really enjoyed a recent group call where Will explained the difference between features, benefits and desires. I think you need to add a layer of desire to your value prop.

Check out the video here at around the 36 minute mark: https://app.salesman.com/Community/topic/coaching-call-01-12-22/