Jacky Broadbent
Dec 2, 2022
Jacky Broadbent Dec 2, 2022

I’d have to say that I agree with Will that you need to go deeper into WHY the prospect should care that they’ll understand why their ads work.

I work with marketers and most of them couldn’t care less as long as they can hit their KPI.

Are there specific KPI’s that are commonly aimed for? That would be a strong influence point to mention.