Will Barron
Dec 1, 2022
Will Barron Dec 1, 2022

Hey Tom,

Couple of thoughts –

“brands” isn’t specific enough. Who is the person you help within a brand?

Go deeper than – “improve media effectiveness”.

If you have a feature (AI to pull best ads) which leads to a benefit (improved media effectiveness) what is the desire of the prospect that would lead them to take action?

– secure their jobs as ad spend gets slashed
– look like a hero in front of their colleagues
– prove the effectiveness of their work to their boss

Same thing with “understand why their ads work”. That’s a benefit. What’s the desire behind it?

One you crack the desire why people really take action your direct cold outreach and marketing will generate emotional responses.