UPDATE – 1 reply from 508 new emails.
Thanks to the community for sharing your tips, but something isn’t working.
Here’s the advice:
Advice 1. Make the subject lines shorter!
Old version “A recession is on the way. Get the same results for a smaller media budget.”
New version “Double your online sales.”
I did this and the Open Rate has gone down from 36.25% to 36.16% for the same audiences.
Advice 2. Start again on your content.
I took a direct steer from Will (thanks for that) and tried this format:
I think our AI tool can double your online sales.
We’ve just done it for P&G:
“Automated Creative delivered conversion results which are the highest I’ve ever seen – upwards of 10%!” – Chetna Soni / Senior Brand Director
Does it make sense to have a short call to see if we can do the same for you?
I still got 0 replies to this new format.
The only reply I got was when I used this template – https://docs.google.com/presentation/d/1mw0BvYjVRPxji0V0euG1KMDoMbBXD1WMKFYajnkQ0cw/edit#slide=id.p
So I’ve been continuing with this but still not getting anywhere.
I am burning A LOT of time on this and not seeing any responses and ultimately damaging my own brand with an a stream of sales messages.
I’d like to get some advice on what I should experiment with next.