

Getting much closer now. Get rid of that first line –
Hi XXX
We help advertisers DOUBLE performance media effectiveness with creative automation.
Here’s what P&G have to say about it.
“Automated Creative delivered conversion results which are the highest I’ve ever seen – upwards of 10%!” – Chetna Soni – Senior Brand Director, Haircare, P&G
[COMPANY NAME] is a good fit for our system. Does it make sense to have a short call to see if we can deliver this for you?
Tom
Couple of ways to improve this –
– Can you remove the buzz words from the first line? “We will double the effectiveness of your PPC ad spend.” That’s enough to get most peoples attention.
– You say double in the first line but then “10%” in the second. I get it, you took them from 5% to 10% but those numbers aren’t easy to correlate at a glance.
– So could we say “I think our AI tool can double your PPC conversion rates”?
If you managed PPC would you reply to this? –
Hi XXX
I think our AI tool can double your PPC conversion rates.
We’ve just done it with P&G –
“Automated Creative delivered conversion results which are the highest I’ve ever seen – upwards of 10%!” – Chetna Soni – Senior Brand Director
[COMPANY NAME] looks like s a good fit for our tool.
Does it make sense to have a short call to see if we can do the same for you?
Tom