I echo all of what Lauren says here Tom.
– shorter subject lines
– personalised first line
– more activity
Jump on one of the group coaching calls and we can run through this in real time.
The first part of today’s call with Rizwan we covered some similar issues – https://app.salesman.com/Community/topic/coaching-call-27-10-22/
For each line of your email, ask yourself –
– would the person care?
– is it specific to them?
– does this solve a big enough pain point that their boss would kick off if they didn’t take the call
– does it make sense without having any context of your product?
Here’s an example that we send when we see sales headcount decreasing on LinkedIn the time that books meetings –
Hi NAME,
I see your sales team head count just decreased.
We help salespeople find and close more deals in the next 30 days or your money back.
I think you might be a good fit for us. Would it make sense to jump on a quick call to see if we can get your team closing more with less?
Thanks,
Does that give you a little to go on Tom?
