Lauren Bailey
May 11, 2022
Lauren Bailey May 11, 2022

Hey Kyle!

There is quite a lot of general stuff in there that probably won’t separate you from your competitors. like…

“Who want competitive advantage, increased security, and reduced cost”
“structured plan to secure and transform the customer registration”

Also it’s very broad dealing with both “Information Technology and Security Executives” It might be better to do two value props, one for each customer avatar.

There’s also a lot of industry jargon in there.

Maybe something like…

Our CIAM service
Helps IT execs
Increase security WHILE reducing cost
By transforming the customer registration and login experience
Whilst eliminating technical debt
Unlike others who don’t have the tools to cover all aspects of CIAM