Hey Troy,
Persona
This looks pretty good. You’re drilling down into the emotional side of things which is what most salespeople miss.
I’d go through it again, edit it down and see how many words/sentences you can remove. Lets get the jobs, perks and strains concise and crisp.
Value prop
Simplify this.
I don’t care about “your mission”. I care about what I’m going to get.
Something like –
“We help trading directors reduce the risk of their campaigns by making each impression measurably memorable”.
You should be able to read your value prop out loud, to a prospect, without sounding weird.
Does that make sense?
