Adam Shilton
Feb 22, 2022
Adam Shilton Feb 22, 2022

With reference to the scientific method, specifically in the cadence framework, what would you class as the minimum amount of outreach before making tweaks. In other frameworks the examples are 100 emails, so would you consider running 100 prospects through a full cadence a decent starting point?

Also – relating to the above, I can’t remember if it’s in the framework, but you said your own cadence is now converting 60% of your target prospects into diagnosis calls. How many tweaks did you make to that cadence, over what time and with what volume of data were those decisions made?