Niklas Alvbäck
Oct 1, 2021
Niklas Alvbäck Oct 1, 2021

I’m thinking of inserting a sentence that points the prospect to an article on our website on the topic. Something like this:

“I thought you would be interested to read our article on how to succeed in achieving a cost-effective IT-infrastructure”

1. Should this line go in my first outreach (this one) or in a follow-up outreach?
2. If in this one, where in your opinion does it belong? I have my ideas but would be happy to learn what you think