Have you tried an email that links out to a case study or some content to test what rate people are clicking
I can only see open rates at the moment as my deliverability decreases when I turn on link tracking…
Have your company tested that Adam?
I’d take a 1% dip in deliverability to know CTR for sure.
You’re not sending spamming marketing emails here. Your messages are pretty customised and so they should deliver fine.