OK, lets simplify further. Have you closed any sales with this messaging?
No, I’m just into 6-7 weeks in the role.
Before creating the above approach (which I’m not running yet) the stats showed 2 opportunities per 1000 calls and 1000 e-mails. Neither of which have closed yet.
I’m thinking a combination of messaging and wrong target were the issues here. I am therefore trying to refine the messaging as per the above approach, as well as trying to find better data based on triggers for the individuals we’re looking to find.