I’m honestly not sure. Maybe email because they don’t want to be bothered and they can look at it on their own time.
Let me put it another way, if the buyer thought that you could really help them and they’ve a burning problem that needs solving… would they still want you to just email them?
I always though 1-phone, 2-emails, 3-linked DM. 4-last resort in person prospecting. Whats your opinion team? I would like your help.
That looks like a good start. Are you getting ANY replies? If the buyer hasn’t said “no interested” then the cadence should continue. Your goal here is to qualify the buyer and see if they’re a good fit for your product and so no answer leaves the qualification question open.
Of course, you only have so many hours in the day and so you need to be spending more time with people who want to speak with you than people it’s taken 400 contact points to get back to you.
For context, this is my cadence for prospecting enterprise customers for Salesman.org –
Cold email (share post/insight they should find valuable) – cold email (attempt to book meeting) – Add on LinkedIn (start commenting on their posts if active) – Cold email (invite to webinar).
At that point if I’ve not had anything back I’ll do something similar with other people within the account that would be influencers.